Bridge Mills, Holmfirth HD9 3TW

01484 686377

Attractions, Festival & Events

Spirul’s robust yet sympathetic approach to attractions, festivals and event market research ensures we can achieve maximum audience insight with the minimum impact on visitor experience. We arm our clients with the intelligence to inform marketing strategy, improve the visitor experience and increase both visitor numbers and expenditure and secure funding.

Understanding the economic and social impact a festival or event creates is a key marker for future planning and strategy and learning key lessons about what worked or areas needing improvement helps create more vibrant and successful events in the future. Not only does our work make a difference but we make it easy for the organiser as demonstrated by the development made by Huddersfield Contemporary Music Festival after we delivered a programme of economic impact, visitor insight and strategic partner insight.

We have provided research for North Sea Tall Ships Regatta, Torbay Airshow, Stockton International Riverside Festival, Greenwich & Docklands International Festival and the Huddersfield Contemporary Music Festival.

What clients say

"hcmf// featured a wide range of major international composers not often heard in the UK, and reasserted itself as an important international and national event in the world of contemporary music - one all aspiring composers should experience. The programme, which did not shy away from the difficult, drew on major international links and attracted large, young, enthusiastic audiences. It puts Huddersfield firmly on the cultural map and is a shining example of global ambition that justifies the support the Festival receives locally and nationally."
Royal Philharmonic Society Awards Citation

"Quality application that was evidenced well. In depth forward planning resulted in a quality event that has left a lasting legacy for Hartlepool. The developing of the concept – from bi-annual festival to a drop in point for the Newcastle Event inspired forward thinking and innovation. The involvement of the community with the slogan – be part of it – ensured support locally – as stated, this is not a unique event but it certainly was unique to Hartlepool and they rose to the occasion and exceeded expectation! The supporting evidence was comprehensive and honest; it listed the excellent return on investment information, but also explained the lessons that were learnt."
Visit England Awards for Excellence judges' comment

"I relied on Spirul's report as supporting evidence for the application."
Michelle Daurat, Events and Commercial Manager at Hartlepool Borough Council