We provide deeper consumer understanding for our clients.

Our brand insight research answers business questions for marketing, market research, insight and digital teams. Clients use our insights to innovate, to shape more relevant messages to communicate with their target audiences and to connect with their consumers. Using qualitative research techniques, including on-site observation and focus groups, we provide insights around new consumer characteristics, demographic profiling, consumer habits, usage and attitudes, brand health and equity, customer experience and satisfaction, marketing and communications effectiveness and reputation.

What clients say

"Thank you so much for this report - it is great and will be super-useful to us moving forwards. Very interesting reading and really well presented. Sincere thanks."
Andrea Cunningham, Head of Learning, V&A Museum of Childhood

"I just wanted to say what a pleasure it was to meet the two researchers at the MoC. What fabulous ladies! I was watching them in action and loved the way they personally engaged and held the attention of everyone they spoke to, and created such a warm and positive touch point for the research. I think their Yorkshire accents went down very well too. Museum staff told me they had a bit of a time trying to get them to stop at the end of the day – as the ladies were so intent on getting the maximum number of surveys done they could. I’m really impressed - do send them my regards."
Lisa Baxter, MD, The Experience Business